producer. director. writer.
Taylor McFadden is a writer/director/producer who’s debut feature film LOVERS, stars Angela Trimbur (Search Party) and Amelia Meath (GRAMMY Nominated Sylvan Esso), with original music by Executive Producer Nathaniel Rateliff (SNL, Palmer). She is known for directing music videos and branded content, working in collaborations with brands like Gibson Guitars and artists including Gregory Alan Izakov, with visuals that appeared on Jimmy Kimmel and in Madison Square Garden. She has been featured in publications such as FORBES, Rolling Stone, Indiewire, Variety, and Pitchfork, and was named one of the “Five Artists to Watch in 2025” by Westword magazine. Taylor was the direct assistant to acclaimed filmmaker Bahman Ghobadi ( Camera d’or winner at Cannes Film Festival). Her last short film Loose Ends won the Rising Star Award at the Canada International Film Festival. Taylor is passionate about telling stories that expose the uniqueness of our human experience, that help us better understand each other and the world around us.
CO-FOUNDER
producer. director.
Lavinia Jones Wright is the co-founder of I Play Different Productions. Her work lives at the intersection of film and music.
With director Taylor McFadden, Lavinia produced LOVERS (World Premiere, Denver Film Festival 2024) – a story about grief and connection in the music community starring Angela Trimbur and Amelia Meath (Sylvan Esso). With director Alex Steyermark, she produced the acclaimed THE 78 PROJECT movie (World Premiere, SXSW Film Festival 2014) and web series (Cannes Cross Media Corner 2013).
Current projects include: I play different (doc + narrative) a wide-ranging documentary and narrative project about women and guitars, LIVE AT THE DEAF CLUB (doc) about punk music at the San Francisco Deaf Club, TOO GOOD TO LAST (doc) on seminal punk label Ork Records, ANT TRAPEZOID (narrative) – two groupies kill unworthy rock stars, and THE SQUAD (doc short) – a medical mystery affects a group of teen girls.
She has produced for artists including Chappell Roan, Nathaniel Rateliff, Bon Iver, The Rolling Stones and Phoebe Bridgers.
Justine Sweetman is a creative producer and filmmaker based in NYC. Her work focuses on developing new creative voices and stories, with a human-centered approach to production.
Her narrative works have been featured on NOWNESS, Short of the Week, and Vimeo Staff Picks, and have shown at festivals including HollyShorts, BFI Flare, Atlanta, and Outfest. She has produced projects for Paramount, Substack, Vimeo, and Vespa, among others.
Her work supporting emerging artists in their breakout films includes How To Raise A Black Boy by Justice Jamal Jones (Emerging Black LGBTQ+ Filmmaker Award at Newfest, Filmmaker to Watch Award at Atlanta Film Festival) and As You Are by Daisy Friedman (Collin Higgins Youth Filmmaker Grant at Frameline, NYWIFT Emerging Filmmaker Award at Newfest).
She recently produced a film series for Bon Iver and director Erinn Springer, and unit production managed the feature film In Transit by Jaclyn Bethany.
executive producer
producer, director, writer
Taylor McFadden is a director, writer, and producer whose debut feature LOVERS stars Angela Trimbur and Amelia Meath (Sylvan Esso), with original music by EP Nathaniel Rateliff. She’s directed music videos and branded content for Gibson Guitars, Jaime Wyatt, and Nicole Atkins. Her work has appeared on Jimmy Kimmel and in FORBES, Rolling Stone, BUST, and Pitchfork, and she was named one of Westword’s “Five Artists to Watch in 2025.”
Her short film Loose Ends won the Rising Star Award at the Canada International Film Festival. Taylor began as art and fashion director for FM Magazine, later working as a production/set designer in NYC and as assistant to Bahman Ghobadi in Istanbul.
Trained by mentors like Elizabeth Kemp, Judith Weston, and Joan Scheckel, she continues to write, direct, and produce across formats, and is currently developing her second feature—telling human stories that spark connection and understanding.
producer, director
Lavinia Jones Wright is a producer, performer, and director working at the intersection of film and music. She’s produced features, documentaries, music videos, and branded content—both independently and with studios like Maris Jones Studio, Citizen Skull, and 1030 Productions. With a background in the music industry, she brings unique insight to projects for artists like Chappell Roan, The Rolling Stones, Bon Iver, Phoebe Bridgers, and The Mynabirds.
Her current slate includes music-centered docs and narratives like LIVE AT THE DEAF CLUB, TOO GOOD TO LAST, I PLAY DIFFERENT, ANT TRAPEZOID, and THE MAGIC WITHIN. She’s also directing her debut film LOVE ALL ALICES, and producing THE SQUAD, a short doc on a medical mystery.
Lavinia produced LOVERS (Denver Film Festival 2024), THE 78 PROJECT MOVIE (SXSW 2014), and co-created THE JONES FAMILY RETRO SHOW, a rock and roll variety show named one of Gothamist’s “Best Things to Do in NYC.”
executive producer
Justine Sweetman is a creative producer and filmmaker based in NYC. Her work focuses on developing new creative voices and stories, with a human-centered approach to production.
Her narrative work have been featured on NOWNESS, Short of the Week, and Vimeo Staff Picks, and have shown at festivals including HollyShorts, BFI Flare, Atlanta, and Outfest. She has produced projects for Paramount, Substack, Vimeo, and Vespa, among others.
Her work supporting emerging artists in their breakout films includes How To Raise A Black Boy by Justice Jamal Jones (Emerging Black LGBTQ+ Filmmaker Award at Newfest, Filmmaker to Watch Award at Atlanta Film Festival) and As You Are by Daisy Friedman (Collin Higgins Youth Filmmaker Grant at Frameline, NYWIFT Emerging Filmmaker Award at Newfest).
She recently produced a film series for Bon Iver and director Erinn Springer, and unit production managed the feature film In Transit by Jaclyn Bethany.
credits:
Directed by: Taylor McFadden
Produced by: Lavinia Jones Wright
For I Play Different Productions
Art Direction & Florals by: Jordan McFadden | Highland Petals
Director of Photography: Sam Tetro
1st Assistant Camera: Helena Grunsteidl
Gaffer: John Murphy
Key Grip: Eric Fulcher
Production Assistant: Carson McCoy
Art Assistant: Justice McFadden
Stills Photographer: Devon Wycoff
Hair & Makeup: Crystal Nardico
Edited by: Lucy Munger
Color by: Company 3
Colorist: Jaime O’Bradovich
Color Producer: Nick Krasnic
Title Design by: Maxwell George
Rep for Nathaniel Rateliff: Chris Tetzeli | 7S Management
Rep for Gregory Alan Isakov: Sarah Levin | Suitcase Town Music
Special thanks:
Circuit Studios || Denver, CO
Illegal Pete’s
MP&E Cameras & Lighting
description:
Nathaniel Rateliff & Gregory Alan Isakov “Flowers” on Jimmy Kimmel Live
The floral images created for the Flowers video were projected on large floor to ceiling screens in the Kimmel studio and choreographed to match the live performance of the song. Creative Director Jordan McFadden included additional floral structures that were placed intentionally on the stage incorporating the theme and immersing the musicians in a wild meadow that was larger than life.
credits:
Featuring: Angela Trimbur, Amelia Meath, Benedict Samuel, Frances Li, David Gborie, Elizabeth Cappuccino, Matt Burns, Judah McFadden
Cinematographer: Bianca Butti
Editor: Nick Wenger
Music Supervisors: Chris Swanson and Jessica Berndt
Original Score: Justin Craig
Sound Design: Marcello Dubaz
Art Direction: Heather Seeley
Costume Design: Amanda Plum
description:
Two women return to their hometown for the funeral of a friend. They find themselves with their old community in the dive bar/music venue that hasn’t changed in years. The group of friends face their loss and are reminded of the power of coming together through music.
LOVE ALL ALICES is a feature film, a work of theater, and a living archive containing interviews, writings, photographs and memorabilia. Begun in collaboration with Alice before her passing, the project has expanded to include the support and participation of her theater company, family, friends and colleagues.
Alice believed fiercely in the power of art to enlighten, instruct and inform the present. The goal of this project is to establish the legacy of this significant woman, to turn her life into a permanent work of art and give future generations access to her teachings.
Key team:
The Squad is a portrait of what it’s like to be a young woman living with unexplainable chronic illness, and the community that forms in its wake.
Key team:
For inquiries: contact@iplaydifferent.com
I PLAY DIFFERENT is a sonically-driven documentary series that connects women who make some of the most sought-after guitars in history with the women who play them. Featuring beloved female music icons and up-and coming artists that will be a joy to discover, plus never-before-seen images of 100 years of women making instruments, an inspiring soundtrack packed with original music, a concert series, and a strong focus on impact and outreach, I Play Different weaves together the magic that happens when women and musicians gather.
Our series shines a light on the history of female luthiers and the stories that guitars can hold through time. It is a powerful story that will touch anyone who loves music.
Key team:
For inquiries: contact@iplaydifferent.com
A young female musician uncovers an old vintage Gibson guitar among the belongings of her great aunt who’s passed away.
She discovers that the guitar was made by women during the 1940’s and that her aunt was one of the workers in the Gibson factory. Through old letters and artifacts we take a journey into the past and the history of what it meant for women to work and what it still means for women working today.
Key team:
The story of a legendary musician and the events surrounding the night of his mysterious disappearance.
Key team:
Key team:
credits:
Nicole Atkins
“Domino” Music Video
Director
Brandy Zdan
“Falcon” Music Video
Director
Loose Ends – Short Film
Director/Producer/Writer
Paying For It – Short Film
Director
Jaime Wyatt
“Feel Good” Music Video
Director
Bluebook
“I am The Underneath” Music Video
Director
Greylist (The End)
Music video
Director
description:
Taylor is a director who’s work spans the past twenty years. She is passionate about the intersection of music and storytelling. Working in collaboration with musicians, and artists of all kinds. She hopes her work evokes a feeling of connectivity and joy.
credits:
Bon Iver
SABLE, music video series
Producer
Gibson Guitars x Mary Ford
Short documentary
Producer
Lovers
Feature film by Director Taylor McFadden
Producer
Chappell Roan
The Tonight Show
Set + Screens Content Producer
Substack Originals
Series by Cash Studios
Executive Producer
Chappell Roan
Governors Ball
Set Producer
Apple Books x Maris Jones
“Supermoon Mode”
Producer
Chappell Roan
Late Night with Stephen Colbert
Set + Screens Content Producer
Rolling Stones
“Sweet Sounds of Heaven” video from the Hackney Diamonds album launch party
Producer
Jaime Wyatt
“Feel Good” music video
Producer
Allison Ponthier
“Character Development” music video
Producer
The Jones Family Retro Show
Live event and video series
Producer
Ashley Strongarm
“Oh, Honey” Music Video
Producer + Director
Speelburg
“Gwyneth (Get Up)” Music Video
Producer
Spaceface
“Pina Collider” Music video
Producer
“Poll of Destiny”
Voting campaign by director Maris Jones
Producer
description:
I’m a producer and performer with 20+ years experience bringing creative projects to life. I’ve held lead roles in multiple areas of the film and music industries, produced dozens of feature-length, short format and live projects, and performed in countless productions as an actor and musician.
credits:
Cast: Maris Jones, Dr. Shauna Higgins
Director: Maris Jones
Executive Producer: Lavinia Jones Wright
For Maris Jones Studio & I Play Different Productions
Producer: Justine Sweetman
For I Play Different Productions
Assistant Director: Jordan Lisi
Director of Photography: Alex Roque Petersen
1st Assistant Camera: Sam McCoy
2nd Assistant Camera / DIT: Nicole Lehrman
Gaffer: Roberto De Cecco
Key Grip: Connor Miksza
Swing: Jared Diaw
Sound Mixer: Mariya Chulichkova
Lead HMU: Liv Swenson
Stylist: Emily Russel
Production Designer: Maris Jones
Lead Art Director: Kate Stein
Art Director: Conor Callahan
Fabricator: Aidan Stadler
Set Dresser: Izabela Wszołek
Set Dresser: Austin Jessen
Driver/PA: Eddie Claudon
Art PA: Max Rohr
BTS: Ashley Armstrong
Key PA: Kalil Greenberg
PA: Lindsey Formes
description:
BBDO NY’s latest campaign for Neutrogena and their Retinol Repair Cream leans into the power of nostalgia. Which is why Maris Jones, one of TikTok and Instagram’s
premier nostalgic creator, was the perfect collaborator to create videos for the campaign. Maris and her team painstakingly recreated classic bedrooms, kitchens and dens from the 90’s – for eight individual pieces of nostalgia-inducing content. If you remember fighting over the landline, inflatable furniture, butterfly clips, teen magazine quizzes and when texting had a character limit, it might be time to check out these fun videos.
credits:
Gibson Artist Relations: Codey Allen
I Play Different Productions:
Director: Taylor McFadden
Producer: Lavinia Jones Wright
Production Company: I Play Different Productions
Director of Photography: Sam Tetro
Gaffer: Drew Frazier
1st AC: Lane Fernandez
Key Grip: Tyler Bucholz
Sound Mixer: Jeremiah Naive
HMU: Ryin Overton
Animal Wrangler: Holly Lamar | Wing Blade Falconry
Production Assistant: Christopher Kirk
Editor: Julienne Jones
Color by: Company 3
Colorist: Jaime O’Bradovich
Color Producer: Nick Krasnic
Assistant Editor: Adiana Rivera
Bolo Brothers Creative:
Director / Producer: Jared Rauso
Producer: Becca Woods
Director Of Photography: Grant Carpenter
Gaffer: Justin Sulham
Camera Op / 1st AC: Caleb Dirks
Production Assistant: Woody Dunne
description:
MARGO PRICE introduces her signature Gibson J-45 & performs “Hands of Time”
Branded video for Gibson Guitars. Embracing the themes of Margo’s inspiration for the J-45 Red-tailed hawk and its guiding force in her life as an artist. Director Taylor McFadden brought in a falconer to capture real images of hawks and their movements honoring their spiritual symbolism. Implementing cross fades and layering with prisms to create a psychedelic feeling and tone to compliment Margo’s instrumentation.
credits:
Director: Taylor McFadden
Producer: Lavinia Jones Wright for Our Secret Handshake
Director of Photography: Sayer Danforth
Editor: Samuel Schild
Colorist: Jaime O’Bradovich | Company 3
Color Producer: Nick Krasnic | Company 3
HMU: Katie Douthit
Choreographer: Blakeney Bullock
1st Assistant Camera: Matt Burns
Camera PA: Tyler Higgins
Horse Trainers:
Robin Waugaman, Taos Equine Connection
Lia Jessen, Forever West Performance Horses Santa Fe
Horse Riders:
Amber Willat
Hope Miles
Bobbie Lynn
Lia Jessen
Joanna Magee
Horses:
Chase Me Baby aka Chaser
Quixote
Belle
Dynamo
Ranch Dog:
Shadow
Many thanks to: Laura Burhenn, Regenerative Ranch in Taos, NM and The El Rey Court in Santa Fe, NM
description:
Jaime Wyatt “Feel Good” Official Music Video
This video was filmed on location in the mountains of Taos New Mexico, bringing in authentic female horse riders. Invoking a feeling of wildness, vast space and freedom in the desert.
credits:
Artist: Emily Wolfe
Director: Taylor McFadden
Producer: Lavinia Jones Wright for I Play Different Productions
Production Company: I Play Different Productions
Production Company: Our Secret Handshake
Line Producer: Leone DiSantis for Our Secret Handshake
Director of Photography: Tamara Santos
1st AC: Marco Marchiori
Gaffer: Tony Jou
Key Grip: Braden Barton
Sound Mixer: Luiza Sá
PA: Quinn Biddle
HMU: Mayra Godoy
2nd Unit Director of Photography: Patrick Churvis
2nd Unit Grip: Watson Isbell
Editor: Simona Vackova
Gibson Artist Relations: Codey Allen and Jenny Marsh
Music:
“How High The Moon”
By Les Paul and Mary Ford
“I’m Sitting On Top Of The World”
BY Les Paul and Mary Ford
description:
Short documentary on legendary guitarist Mary Ford for Gibson Guitars. This video was shot in a music studio with the original recording equipment created by Les Paul and Mary Ford, that was the invention of muliti tracking.
credits:
Directed by: Taylor McFadden
Produced by: Lavinia Jones Wright
For I Play Different Productions
Art Direction & Florals by: Jordan McFadden | Highland Petals
Director of Photography: Sam Tetro
1st Assistant Camera: Helena Grunsteidl
Gaffer: John Murphy
Key Grip: Eric Fulcher
Production Assistant: Carson McCoy
Art Assistant: Justice McFadden
Stills Photographer: Devon Wycoff
Hair & Makeup: Crystal Nardico
Edited by: Lucy Munger
Color by: Company 3
Colorist: Jaime O’Bradovich
Color Producer: Nick Krasnic
Title Design by: Maxwell George
Rep for Nathaniel Rateliff: Chris Tetzeli | 7S Management
Rep for Gregory Alan Isakov: Sarah Levin | Suitcase Town Music
Special thanks
Circuit Studios || Denver, CO
Illegal Pete’s
MP&E Cameras & Lighting
description:
Nathaniel Rateliff & Gregory Alan Isakov “Flowers” Official Music Video
This video was a collaboration between director Taylor McFadden and Creative Director Jordan McFadden, the visual concept was to create a vibrant floral meadow that felt larger than life, accompanied by strong black and white silhouettes to emphasize Nathaniel and Greg’s powerful vocals, generating a magical otherworldly feeling for the song.
